Howie...meet Mike

[Bob Nelson]

Due to a 3:30 pm Celtics game today, w/ pregame at 3, WRKO won't be
carrying Howie
Carr...though he will be doing a show for those online and for his
affiliates. WRKO joins
Howie in progress at the end of the game. Hmm...

Here's an idea I had so crazy it just might work: Today, and today only,
pot down the computer playing Mike on 93.7 and plug in...Howie! Have the
Mike Announcer Guy say, "Mike isn't Mike this afternoon. He's Howie.
Don't forget, Mike comes back tonight...and if you like Howie, tune to
AM 680." Cross-promote: Play bits of Mike music during the ad breaks,
and. during the RKO Celts game, advertise that Howie is on 93.7, today only.

And if the Mike format tanks in a while, try putting WRKO on 93.7 either
as a simulcast or permanent move. "The new WRKO-FM, 93.7."