Boston No Longer In Top Ten
Scott Fybush
scott@fybush.com
Sun Jan 15 13:41:39 EST 2006
>How big is the Dallas or Atlanta metro when measured in miles from
>the city center? Let's allow Boston's metro to include the same
>mileage and see how big it gets.
The fastest growing parts of the Dallas metro are the northern
suburbs - Collin County and beyond - which are considerably more
distant from downtown Dallas than Providence or Manchester are from
downtown Boston. The Dallas market will eventually stretch almost to
the Oklahoma line. Atlanta's a little more geographically constrained
- you hit other markets like Athens and Rome as you move out - but
Mark's point is a good one.
>Also, only two companies have the kind of penetration into nearly all
>major markets that you mention. After Clear Channel and CBS Radio,
>there are different competitors in different markets. There's no
>Entercom or Greater Media in New York or Los Angeles. There's no
>Emmis or ABC Radio in the Boston market ratings.
Nor, for that matter, does Boston have anything like the huge ratings
influence now exerted by Spanish-language formats in most of the
other top-10 markets. It's not just LA and Dallas, either - SBS' WSKQ
is a consistent major player in NYC, frequently at or near the top of
the ratings. No SBS or Univision Radio or Entravision in Boston - and
barely any Radio One presence, either.
s
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