Entercom Buys WILD-FM, Will Simulcast WAAF On 97.7

[Bob Nelson]

That could happen (soul on 1090). Who knows.
By the way, we don't know for sure when the 97.7 flip will take place.
AllAccess says tomorrow at 5:30 pm. The Entercom release says they'll
take over operations of the station
today, but that doesn't necessarily mean the flip is today.

Fybush's NERW said the format flip should have been this morning, but
it's just past noon and still R&B at 97.7, with no sign even of a
stunt. "Continous music. The NEW WILD-FM"
liner just ran.

Will Entercom actually flip the station tomorrow at 5:30 pm or will it
be earlier? Remember when word leaked of a "5 pm" format change for
93.7 (when it became Mike) and it actually took place 3 hours
earlier...