Power Ratios

hykker@grolen.com hykker@grolen.com
Wed Apr 12 14:33:38 EDT 2006

> Guess what? Stations whose formats are unpopular with ad agencies have low
> power ratios. Well, DUH! If a format is unpopular with agencies, they will
> put their dollars elsewhere--on stations whose formats they like. So power
> ratio appears to be a self-fulfilling prophecy that agencies can use to
> make
> the rich even richer and the poor poorer. That the broadcasting and
> advertising communities should accept this really dumb concept and use it
> as
> a basis for promoting stations and making media buys can be a testament to
> nothing other than the stupidity of those who compile and use this bogus
> statistic.
> Somebody tell me that I've got this wrong--and explain to me why I'm wrong
> and why power ratios are really valuable metrics in making media buys.

Don't the power ratios include all revenue vs audience share, not just
agency dollars?

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