NERW 11/7/2005 - WKLI Albany NY

Matthew Osborne
Tue Nov 8 08:41:37 EST 2005

It was reported in this week's NERW that WKLI Albany
(100.9 FM) had flipped to a 24/7 Christmas music
format.  However, as of this morning (Tuesday 11/8
7:30 AM) they are playing their normal Adult Standards
format.  So they have not gone all-Christmas music
24/7 as reported.  What was heard may be a weekend
only deal for now, to become more widespread later
this month, although I cannot confirm that at this

Side note:  With all of this fuss over all-Christmas
music formats and its widely expanding scope the past
few years, has anyone in the industry realized that if
half to 3/4 of all stations in some markets go all
Christmas early in November, that not only will that
dull the ratings boost each station may see by this
phenomenon, but it could open the door for a
competitor to slip in by supplying the missing format
and possibly cause said other station(s) trouble? 
Thoughts, comments?

                               Matt Osborne
                               Schenectady, NY

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