Two views on Prog. Talk

[Sid Schweiger]

>>But while he quotes one source as saying it's a "smashing success",
check out the ratings.
(WXKS didn't even show up in the latest book.)<<

Jurkowitz should have been more specific, apparently.  In many AAR
markets, they have done very well, despite the fact that in most of
their markets they are on, to be charitable, limited signals, and the
top talkers in each market (usually conservative, because that's where
the big bucks have been) have the better signals to themselves.  OTOH,
besides the poor signals, they just went on the air here with virtually
no promotion, so looking for results so soon is pushing things a
bit...OK, a lot.



Sid Schweiger
IT Manager, Entercom Boston LLC
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