Recommended Reading
Daniel Billings
billings@suscom-maine.net
Sat Mar 19 22:01:36 EST 2005
I wasn't commenting on the content of the shows or the actions of the hosts
but the way that the stations are marketed and positioned. When I have
tuned in Air America on its Portland station, I was surprised that the
station itself was so directly positioned by an ideological and even
partisan label. I had never heard a station positioned in that way --
individual shows and hosts certainly, but not whole stations. (I accept
Garrett's point about Salem's talk stations.) I wonder how such a clear
label on a whole station will impact sales? I bet WGAN's sales would drop
if they started positioning themselves as the conservative station.
Dan -- My conservative friends would laugh out loud at me being labeled a
right-winger.
-- Dan Billings, Bowdoinham, Maine
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