Did anyone see this article on the new ratings system?

radiotony radiotony@comcast.net
Fri Jul 22 14:28:35 EDT 2005

In a nutshell, radio ads are flat and advertisers want a better way of
tracking listenership. 
"The new study, conducted by Forrester Research and commissioned by the
Radio Advertising Bureau, 
explored how Arbitron Inc's Portable People Meter electronic ratings
service, now being tested in Houston, 
would affect the $20 billion radio industry as it struggles against
increased competition from satellite radio, 
iPods and other devices." 
Here is the link:
=20050721022400&w=RTR&coview> &dt=20050721022400&w=RTR&coview
Anthony Schinella
Program Director/News/A&E
WKXL 1450 AM/Concord, NH
http://www.wkxl1450.com <http://www.wkxl1450.com/> 
http://politizine.blogspot.com <http://politizine.blogspot.com/> 

More information about the Boston-Radio-Interest mailing list