Air America's Impact Hard To Read

[Laurence Glavin]

>From: "Sid Schweiger" <sid@wrko.com>
>To: boston-radio-interest@rolinin.BostonRadio.org
>Subject: Re: Air America's Impact Hard To Read
>Date: Tue, 18 Jan 2005 16:29:30 -0700

> 
> >> Arbitron isn't doing its job:  it correctly describes WKOX as "talk",
> but lists WXKS-AM as "standards".  And their usual practice is to
> combine simulcasts as one station.   AM 1430 and 1200 are listed
> separately.<<
> 
> Wrong.  Arbitron is doing its job just fine, thank you.  The stations,
> however, are not doing theirs.
> 
> Station information submitted to Arbitron as to format, hours of
> operation and simulcast arrangements are the sole means Arbitron has of
> getting this information.  They do not monitor the stations themselves,
> since they do not have the manpower to do so.  Whatever they are told by
> representatives of the stations is what goes into the ratings reports.
> 
> 
> 
> Sid Schweiger
> IT Manager, Entercom Boston LLC
> WAAF - WEEI AM/FM - WQSX - WRKO - WVEI
> 20 Guest St / 3d Floor
> Boston MA  02135-2040
> Phone: 617-779-5369
> Fax: 617-779-5379
> E-Mail: sid@wrko.com

Since I'm registered with their message board, I sent a 
message telling them to contact Arbitron post haste.
Time will tell if they're acting on my suggestion.
-- 
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