Air America's Impact Hard To Read

Laurence Glavin
Wed Jan 19 17:32:24 EST 2005

>From: "Sid Schweiger" <>
>Subject: Re: Air America's Impact Hard To Read
>Date: Tue, 18 Jan 2005 16:29:30 -0700

> >> Arbitron isn't doing its job:  it correctly describes WKOX as "talk",
> but lists WXKS-AM as "standards".  And their usual practice is to
> combine simulcasts as one station.   AM 1430 and 1200 are listed
> separately.<<
> Wrong.  Arbitron is doing its job just fine, thank you.  The stations,
> however, are not doing theirs.
> Station information submitted to Arbitron as to format, hours of
> operation and simulcast arrangements are the sole means Arbitron has of
> getting this information.  They do not monitor the stations themselves,
> since they do not have the manpower to do so.  Whatever they are told by
> representatives of the stations is what goes into the ratings reports.
> Sid Schweiger
> IT Manager, Entercom Boston LLC
> 20 Guest St / 3d Floor
> Boston MA  02135-2040
> Phone: 617-779-5369
> Fax: 617-779-5379
> E-Mail:

Since I'm registered with their message board, I sent a 
message telling them to contact Arbitron post haste.
Time will tell if they're acting on my suggestion.
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