Air America's Impact Hard To Read
Wed Jan 19 17:32:24 EST 2005
>From: "Sid Schweiger" <firstname.lastname@example.org>
>Subject: Re: Air America's Impact Hard To Read
>Date: Tue, 18 Jan 2005 16:29:30 -0700
> >> Arbitron isn't doing its job: it correctly describes WKOX as "talk",
> but lists WXKS-AM as "standards". And their usual practice is to
> combine simulcasts as one station. AM 1430 and 1200 are listed
> Wrong. Arbitron is doing its job just fine, thank you. The stations,
> however, are not doing theirs.
> Station information submitted to Arbitron as to format, hours of
> operation and simulcast arrangements are the sole means Arbitron has of
> getting this information. They do not monitor the stations themselves,
> since they do not have the manpower to do so. Whatever they are told by
> representatives of the stations is what goes into the ratings reports.
> Sid Schweiger
> IT Manager, Entercom Boston LLC
> WAAF - WEEI AM/FM - WQSX - WRKO - WVEI
> 20 Guest St / 3d Floor
> Boston MA 02135-2040
> Phone: 617-779-5369
> Fax: 617-779-5379
> E-Mail: email@example.com
Since I'm registered with their message board, I sent a
message telling them to contact Arbitron post haste.
Time will tell if they're acting on my suggestion.
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