Wall Street Week/Fortune

Joseph Pappalardo joepappalardo2001@yahoo.com
Sat Feb 12 19:21:15 EST 2005

> Dividing satellite subscriber base by channel is, at best, a pretty
> poor attempt at radio-industry apology. It's simply an example of the
> 'old think' that is ruining radio and implies that satellite listeners
> are loyal only to one channel, which is far from the case.

No, the case is that people can only listen to one channel at a time.

> I'm sorry, but tired old radio industry formulas like cume simply
> don'y apply. XM saw it's subscriber base increase by nearly 70% last
> year.

"New" thinking like that hides the obvious.

70% of nothing is nothing.

Plus, I like the "old" radio thinking of 'making money'...which they have
not figured out how to do yet.

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