More on Skowhegan radio changes

Daniel Billings
Fri Feb 11 19:15:08 EST 2005

A story in today's Morning Sentinel details the changes:

107.9 WHQO went from news and talk to "The Mix," a variety of music from the 
'70s through today. The station manager is quoted as saying the new format 
is aimed at women listeners age 25-54.

The weirdest thing is that the switched the talk format to 1160 WSKW for one 
day before returning to sports talk.  They were running liners on 107.9 
urging talk listeners to switch to 1160.  And then the next day they went 
back to sports.  Weird.

In the story, the station manager says the market has other talk stations 
but does not mention that there is another sports station in the market.

They also promise local content to come.  We'll see.

-- Dan Billings, Bowdoinham, Maine 

More information about the Boston-Radio-Interest mailing list