Star 93.7 becomes 93.7 Mike FM

[Joseph Pappalardo]

> Dear 93.7 Listener:
>
> Because you are one of Star's most valued listeners, we want you to hear
> it from us first. As of 2pm today, Star 93.7 becomes 93.7 Mike FM. Our
> slogan? WE PLAY EVERYTHING.
>
> We know you probably have very mixed emotions right now; you loved Star,
> and so did we. All we're asking is that you give Mike a chance, because
> we think you'll really love what you hear.
>
> When we say "We play everything," we mean it. Mike will play 2-3 Star
> songs per hour, plus tons of hits that you loved growing up in Boston
> but haven't heard in a while. In fact, our music library is three to
> five times bigger than any other radio station's in Boston. That's a lot
> of great songs. And we'll play them randomly, so you'll feel like you
> just hit Shuffle on an iPod. You won't even have to buy one.
>
> You'll hear everything from Donna Summer to Def Leppard, Abba to
> Aerosmith, Journey to Janet, Beatles to Bananarama.
>
> Mike's tone will be sarcastic, fun, and irreverent. That's the attitude
> you take on when you don't have to play by any particular set of rules.
> Mike is all about the music, with very few interruptions (except for a
> few commercials. after all, Mike does have to eat).
>
> Your Star Insider Rewards points automatically became Mike's Club
> Points. We're going to be adding tons of great prizes, so make sure to
> keep checking in with us.
>
> We know you probably have a lot to say, and we want to hear it. So email
> us here <mailto:spollack@star937fm.com>  or call us at 617-266-7827 with
> your comments, questions, anything you want us to know.
>
> On behalf of Star 93.7, thank you for all of your support these past 6
> years. On behalf of 93.7 Mike FM, check us out. We think you'll like
> Mike.
>
> Best,
>
> Your Friends at 93.7
>
> P.S. The Star Style Ball is still on next Thursday, April 21 st at the
> Roxy. We hope to see you there!