WCRN goes "true oldies"
Thu Sep 9 22:14:48 EDT 2004
Exactly; the 9:00 to 12:00 or 12:30 period M-F is brokered and it will stay.
There's also a lot of brokered time on weekends--including Pat Whitley's
Restaurant Show on Sundays. The brokered time has got to be carrying the
station. I can't believe that the spot load even pays the power bill, much
less anybody's salary. I wonder what the 30-sec rate is according to the
rate card and just how deeply discounted the typical :30 is. According to
the article in Worcester Magazine, the station had a good book (a 3.2) when
it flipped from brokered religion to Swing, but the ratings steadily
declined to a zero share. It's very unclear to me that a mix of brokered
financial talk, infomercials, and rock and roll oldies can fix the problem.
The station just doesn't sound good.
Dan Strassberg, email@example.com
----- Original Message -----
From: SteveOrdinetz <firstname.lastname@example.org>
Sent: Thursday, September 09, 2004 9:42 PM
Subject: Re: WCRN goes "true oldies"
> Paul B. Currier wrote:
> >They're doing some talk also - Caught a money show after 11 this morning.
> Leftover from the old format maybe? Probably brokered & they don't want
> lose the income (or else the contract for the show still has some time to
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