WCRN goes "true oldies"

[Dan Strassberg]

Exactly; the 9:00 to 12:00 or 12:30 period M-F is brokered and it will stay.
There's also a lot of brokered time on weekends--including Pat Whitley's
Restaurant Show on Sundays. The brokered time has got to be carrying the
station. I can't believe that the spot load even pays the power bill, much
less anybody's salary. I wonder what the 30-sec rate is according to the
rate card and just how deeply discounted the typical :30 is. According to
the article in Worcester Magazine, the station had a good book (a 3.2) when
it flipped from brokered religion to Swing, but the ratings steadily
declined to a zero share. It's very unclear to me that a mix of brokered
financial talk, infomercials, and rock and roll oldies can fix the problem.
The station just doesn't sound good.

--
Dan Strassberg, dan.strassberg@att.net
eFax 707-215-6367

----- Original Message -----
From: SteveOrdinetz <steveord@bit-net.com>
To: <boston-radio-interest@bostonradio.org>
Sent: Thursday, September 09, 2004 9:42 PM
Subject: Re: WCRN goes "true oldies"


>   Paul B. Currier wrote:
> >They're doing some talk also - Caught a money show after 11 this morning.
>
>
> Leftover from the old format maybe?  Probably brokered & they don't want
to
> lose the income (or else the contract for the show still has some time to
run).
>
>