Stern dollars

Daniel Billings
Fri Oct 8 22:20:31 EDT 2004

----- Original Message ----- 
From: "Shawn Mamros" <>
To: "Steve West" <>
Cc: <>
Sent: Friday, October 08, 2004 10:32 AM
Subject: Re: Stern dollars

> As for the notion of the so-called full-service format (make that the
> "try-to-be-all-things-to-all-people" format) making a grand return, I
> just don't see it.  Most people seem to want to listen to what they
> like most.  If they like a particular type of music, they want a
> station that plays it, with as little interruption with other stuff
> as possible.  If/when they want to hear news instead, tune to "the
> news station".  If they're in the mood for talk, tune to "the talk
> station".  That's the model people have become comfortable with on
> TV, for certain, and I don't see radio as being any different.

Radio today is like cable TV.  Niche formats that people use when they want 
that product. 

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