WWZN / Celtics - Bill Griffith Column

[Joseph Pappalardo]

----- Original Message ----- 
From: "Garrett Wollman" <wollman@khavrinen.lcs.mit.edu>

> Not at the expense of their regular audience.  If their audience
> flips over to Mix, they may not come back for a while.

However, some of these are not ratings dependent stations...especially
evenings and weekends.

WBCN said the same thing about blowing off music programming for the
Patriots.

The patriots brings in more audience that any of their off-peak music (with
a PT DJ) programming.
(This was before their current championship fun.)

> 800 is still a daytimer.

No it's not.

> I can't imagine any leased-time operator interested in blowing out a
> steady customer

Unless they have trouble actually leasing the time.

> in favor of programming that would cost real money..

In the past, the flagship station has given the programming to the metro
stations it needs to fill in reception for free. (As long as it carries the
flagships spots.)

> Correct answer: the one that Mr. Cohen prefers to do business with.

Which is usually the one that brings in the most money.