story about Portland Maine Top 40 History
Fri May 7 20:38:26 EDT 2004
A. Joseph Ross wrote:
>As I recall, they changed their emphasis to sound a bit more
>hippie-oriented than Top 40. I
>seem to remember a slogan "the human thing" or something from that
>period, longer album
>cuts, etc., at some point.
>Or maybe that just lasted one ratings book.
Lasted a little longer than that, but not much. IIRC they used that slogan
in mid-late 1969 when Dick Summer was PD. By the spring of 1970 they were
back to straight-ahead top 40, so it must have bombed. They tried it again
a couple years later (1971) with John Garabedian as PD. This time around
it did somewhat better...I believe they came close to WRKO ratings-wise one
book. Fate, however intervened. Mac Richmond died and his replacement
canned Garabedian and dumped all/most of his innovations. Interestingly,
WRKO carried on the torch for a year or so with a somewhat album-oriented
approach to top 40. Roger Kirk no doubt can elaborate on that.
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