Gore leads group buying Newsworld International

[Matt Higgs]

CBC News programming does not reach the younger demographics at all. 
They try their hardest to reach a younger audience but never really 
seem to succeed.

The 6 pm newscast here in New Brunswick, "Canada Now", is mostly viwed 
by people over the age of 50, and a small number of them at that. This 
goes for the rest of CBC's news coverage as well. Their national 
newscast is failing in the ratings department overall. Global and CTV 
do a much better job at reaching younger audiences. Cut backs at CBC 
have only been hurting them. 

Global, which only started their national newscast "Global National" 
three years ago has already jumped to second place and is gaining on 
CTV. I would love to see them produce news programming for this channel 
to be. 

Matt Higgs
Green Mtn, New Brunswick  

> 
> On Thursday, May 6, 2004, at 12:48  AM, Larry Weil wrote:
> 
> > At 11:33 PM -0400 5/5/04, Mark Laurence wrote:
> >
> >> On Tuesday, May 4, 2004, at 03:14  PM, Sean Smyth wrote:
> >>
> >>> The new ownership group says the network will eventually offer 
> >>> "innovative
> >>> and bold" news programming appealing to younger viewers and that 
it 
> >>> will not
> >>> lean predominantly Democratic or liberal.
> >>
> >> They're also saying the programming will continue to be produced 
by 
> >> the CBC.  I like that, but it's kind of surprising - and not 
exactly 
> >> bold.
> >
> > There's a youth oriented channel in Canada known as YTV, I don't 
know 
> > but suspect it's run by CBC.  If that's the case, I suspect this 
will 
> > be basically a US rebroadcast of this service.
> 
> YTV isn't run by the CBC, and they couldn't rebroadcast that service 
> because most of its programming is already seen here on Nickelodeon, 
> Discovery Kids and similar networks.  I think Gore & Co. wants more 
of 
> a news focus than YTV anyway.
> 
> > You expected bold from Gore?
> 
> "Innovative and bold" are their words, not mine.  The more CBC 
> programming they want to use, the happier I will be, but I don't 
think 
> it will produce the channel they're describing.
> 
> Mark
> 
> 
> 

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