WNNW-AM 800 Makes the Cut

[Matthew Osborne]

On Mon, 1 Mar 2004 17:21:04 Sven Franklyn Weil wrote:

> The newspapers publish the 12+ ratings.  They're
> worthless to
> knowledgeable time-buyers.

Then why is it when people quote those very 12+
ratings, markets' ratings get embargoed?  Case in
point: Watertown, NY.  Yeah its a really small market,
but apparently someone got caught quoting the 12+
ratings that was not an Arbitron subscriber, and as a
result the ratings for that market are now embargoed
TFN.  I also believe the same thing happened in
Rochester NY not too long ago - a company there which
shall remain nameless was too cheap to subscribe to
Arbitron, but was using their numbers in sales
proposals and such.  One of the competitors finally
caught wind of this, and had the 12+ ratings
embargoed.

                              Matt Osborne
                              Poughkeepsie, NY

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