Paul Harvey & Clear Channel

[Mark Watson]

  Roger Kirk wrote:


> Today on the Paul Harvey show, he noted that in some cases, the commercial
content of some radio shows is larger than the rest of the content.  He then
went on to mention that (paraphrasing here)"Clear Channel has announced that
starting next year, they will be voluntarily, yes - voluntarily, reducing
the commercial content of their offerings"
>
> Any outside confirmation of this "announcement?"
>

    It was reported on All Access today as well. According to that article,
this will take effect on Jan.1, 2005, and is intended to reduce the number
of hourly minutes of commercials per hour and the length of commercials in a
spot break. In addition, Clear Channel will reduce and limit the amount of
promotional interruptions on their stations. This plan is intended to allow
for advertisers to get more value for their spots by having less clutter and
shorter stop sets.

Mark Watson