Andleman to buy WWZN?

[Kevin Vahey]

I wouldn't either but I'm not Eddie.

I suspect ESPN has an out with WEEI if another station would clear more 
programming (Dan Patrick?)

Andelman isn't stupid, but his ego maybe talking here.





On Wed, 7 Jul 2004 12:28pm, Sean Smyth wrote:
> Kevin writes:
>>  Paul Allen may want 20M but 10 is probably what it is worth.
>
> Absolutely not. A station slammed by interference at night, a
> less-than-stellar night pattern, a hideous lease, a high power bill and 
> no
> ratings?
>
> $10 million?
>
> I wouldn't buy it for $1 million out of bankruptcy.
>
>>  If Eddie did buy it his first move should be to become ESPN
>>  radio. SNR
>>  has been a disaster in every major market,
>
> WEEI has the ESPN affiliation locked in for a while, I reckon.
>
>>  WWZN has no listeners. Even the mighty 740 has a  token rating.
>
> I wouldn't be surprised if WWZN has an OK listenership in the 
> 20-something
> set (especially with Rusillo and Pepe afternoons), they just may not be
> getting diaries in their hands, or that set may not care about filling 
> out
> diaries.
>
>>  He also could try Air America assuming they stay afloat.
>
> What someone buying the station SHOULD do:
> * Try to arrange a cross-sell agreement with either GM or Clear Channel 
> --
> Clear Channel may go for it, especially if somehow they can get an 
> agreement
> to put Fox Sports Radio and clear Jim Rome in the market.
> * Promote the hell out of it, besides doing "Sausage Guy" vans.
> * Do something out of the box.
>
> Sadly, I think Eddie may be dragging down the station's on-air product 
> at
> this point, not pulling it up, although his show (what I've listened to 
> it)
> has been better lately.
>
> If he was smart, he'd bring the Huddle guys back to anchor afternoon 
> drive.
> Jim and Mark both have to be near retirement age, if not there, so 
> their
> afternoons could well be free -- but one has to wonder how they'd work 
> after
> not working together for years. It would at least give them a 
> short-term
> boost.
>
> Has anyone ever successfully turned what was a dog AM station in a 
> major
> market for 10 years or more back into a ratings performer? WJIB is the 
> only
> one I can think of at the moment.
>
> The only thing sports-wise that could draw listeners to that frequency
> long-term is the Red Sox. How they would fill up 16 hours/day with 
> local
> programming would be the main issue.