WalMart & Sam's Club On The Radio

[Mark Watson]

Steve Ordinetz wrote:

> As is the case with most national chains....Sears, JC Penney,
> TGIFridays...pretty much all network buys.  When you hear them on local
> stations they're either network make-goods or barter spots.

   Last weekend WCAP (980 Lowell) had live reports from the Lowell City Golf
Tournament, sponsored by a local bank and the local distributor of Michelob
beer. The beer spot that ran was not a WCAP produced spot, but an agency
produced spot, just like one you would hear on a network, no mention at the
end of the beer spot for the local distributor.  As far as I know, this was
the first time that the beer distributor has ever advertised on WCAP. The
only other time I recall hearing beer spots on WCAP was back in the 80's
when they were part of the Campbell Sports Network and picked up the Red Sox
and Bruins games.

Mark Watson