WalMart & Sam's Club On The Radio

[SteveOrdinetz]

Laurence Glavin wrote...

> But Wal/Mart up to now it seemed
> to regard radio as not even worth considering.  Of course this has hurt
> small-market radio, because big-box superstores on the outskirts of
> small cities can cause the closure of downtown business that are
> seen as the bread-and-butter of small, standalone stations, or some
> people claim.  Well now, WalMart appears to have had a change of heart
> (if one can claim WalMart HAS a heart)...but not in a way one
> would expect.  First, they began airing underwriting messages on
> NPR the network and some NPR stations.

Not really local advertising, but they have been a sponsor of Paul Harvey
for several years now.  Always those "page 2" ads that are live reads.