(Fwd) CBS Censors Winning Ad

[Laurence Glavin]

>DATE: Sat, 24 Jan 2004 01:24:56
>From: "A. Joseph Ross" <lawyer@attorneyross.com>
>To: Boston-radio-interest@bostonradio.org

>I've got this message from MoveOn.  I thought people here would be interested in it.
>
>Joe
>
Here I go predicting again, but one thing that may happen
in the next week or so is that the weekend talk shows
and programs like Fox TV's "Newswatch" and CNN's "Reliable
Sources" will play the spot for comment.  Many political
entities make high-profile commercials that are then placed on 
a UHF station in North Dakota, but then get replayed
many times on everything from "The Mclaughlin Group' to "Meet
the Press".  Such a tactic causes such spots to be seen 
by many more people than could be reach by the original outlet.
Now obviously, more people will be tuned in to 
"The Big Game" than to the shows I've mentioned,
but the impact may be approxiametely the same
because viewers of the sporting contest Sunday night may
be as blitzed as the quarterbacks.  (So-called
Super Sunday could be nicknamed "Operation Enduring Buzz".) 

Laurence Glavin



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