WCAP-AM Shows Up In Ratings

Sat Jan 10 15:46:31 EST 2004

<<On Sat, 10 Jan 2004 15:35:56 -0500, "Laurence Glavin" <lglavin@lycos.com> said:

> (This is the first anniversary of the switch of WCCM-AM
> to 1490, and its replacement with Potencia 800, WNNW.
> This doesn't seem to be working out for Costa-Eagle Broadcasting
> so far.)

I doubt Arbitron's coverage of Spanish-speaking listeners in this
market is sufficient to truly reflect the listenership (whether larger
or smaller than indicated) of these stations (or any others outside of
the top 10).

-GAWollman