Peter Brown out at Channel 4?

[Bill O'Neill]

Donna enquires:

 And how are they gonna keep
> their "local
> news" branding if they are being told to get rid of the
> WBZ-TV calls and
> use only CBS 4?  Enquiring minds wanna know...

Not that the "circle K" logo (a Lobel early-on quip) was anything to write home
about, but burying heritage calls like doobita bz doesn't make any sense.

Viewing the recent WBZ news promos, they were definitely skewed to the softer
side, with all but one of the personalities in the spot women.  The whole spot
tone was clearly a constrast to the rougher, jostly Channel 7.

As for the overall presentation, the new(er) news readers seems too smooth,
polished, happy.  Did I mention smooth?

Bill <Okay, now, thank you for that report. Back to you.>  O'Neill