Clear Channel to enhance radio ads with RDS

Garrett Wollman wollman@khavrinen.lcs.mit.edu
Thu Jan 1 19:56:44 EST 2004


<<On Thu, 1 Jan 2004 10:59:22 -0500, "Bill O'Neill" <billo@shoreham.net> said:

> Gotta admit, unless they integrate the radio so that the "dial" is amidst the
> guage cluster, it does make for an odd turn of the head.  Bigger downside is
> radio simply can't afford to lose any more listeners than it has already.

One of the most annoying things about my car radio is that, while the
volume controls (which would be easy to reach anyway) are duplicated
in the steering wheel, the tuning knob (which requires a stretch to
reach) is not.  I guess they assume that most drivers will cheerfully
flip through nine presets in sequence to get to the station they want,
and no driver will ever listen to both AM and FM stations.

-GAWollman



More information about the Boston-Radio-Interest mailing list