Nassau Flipped Today

[David Tomm]

Not really.  Stern's strength is delivering 25-54 men, precisely the 
demos the Bone wants.  In fact, his 18-34 male numbers have been 
slipping pretty steadily over the last few years.  Despite that, 
Alternative stations that have been running Stern for years are 
hesitant to take him off or move him to a sister station targeting 
older demos because of the amount of revenue the show generates.  Take 
Stern off of WXRK in New York and you'd have a 1.5 share station.  
Still, you have to wonder how long he can last on stations that have 
different demo targets the rest of the day.  Just like Charles 
Laquidera was dispatched to WZLX in favor of Stern in the mid 90's, 
look for younger-skewing stations, WBCN included, to eventually do the 
same with Stern in the next couple of years--if the FCC doesn't force 
his show off the air entirely.

Dave Tomm
"Mike Thomas"

On Apr 13, 2004, at 8:08 PM, SteveOrdinetz wrote:

> Stern & classic rock seem an odd combination...altrock seems a better 
> fit demo-wise.
>