BRW: Retiring the term "oldies"

Tue Nov 4 08:44:48 EST 2003

  Bob Nelson wrote:
>The latest "issue" of Boston Radio Watch mentions an
>article about how Infinity/Viacom stations may soon be
>retiring the term "oldies" at their, uh, oldies
>stations (perhaps even WODS, "Oldies 103.3"...)

Kind of makes sense.  While a 30 year old song is, by anyone's definition 
old, the term "oldie" tends to be associated with Elvis, Little Richard & 
the 4 Seasons, not BTO, Billy Joel or the Eagles.  With most "oldies" 
stations focusing almost exclusively on post-British invasion music it's 
probably a good idea to lose the old handle.  I guess it remains to be seen 
if the new crop of 1955-1965 oldies stations succeeds.

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