BRW: Retiring the term "oldies"
Tue Nov 4 08:44:48 EST 2003
Bob Nelson wrote:
>The latest "issue" of Boston Radio Watch mentions an
>article about how Infinity/Viacom stations may soon be
>retiring the term "oldies" at their, uh, oldies
>stations (perhaps even WODS, "Oldies 103.3"...)
Kind of makes sense. While a 30 year old song is, by anyone's definition
old, the term "oldie" tends to be associated with Elvis, Little Richard &
the 4 Seasons, not BTO, Billy Joel or the Eagles. With most "oldies"
stations focusing almost exclusively on post-British invasion music it's
probably a good idea to lose the old handle. I guess it remains to be seen
if the new crop of 1955-1965 oldies stations succeeds.
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