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Fwd: Re: McDonald's Spots

>ATE: Tue, 21 Oct 2003 08:31:08
>rom: SteveOrdinetz <steveord@bit-net.com>
>o: bri@bostonradio.org
  Cooper Fox wrote:
>As I undertand it, these spots are to entice the inner
>city/urban population to eat at McDs.  Why waste time
>running heavily urban spots on country, AC, Classic
>Rock, triple A, etc formats?  Why not have format
>specific spots?   Too much work/cost?  Any thoughts?

While I was checking on AM 1150 to see if thr switch to
English talk had occurred (someone at radio-info.com/Boston
said the change was imminent). I heard a number of English-language
commercials, sometimes two-in-a-row.  If I recall correctly
they were often automobile/auto dealer spots and advertising
for upcoming shows on broadcast or cable TV.  What does it
say to the listener to a Spanish-language station that the
advertiser didn't bother to produce an Espagnol version,
even though most listeners probably are bi-lingual.

Laurence Glavin

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