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Re: Underwriting ads

At 01:20 AM 10/20/2003, A. Joseph Ross wrote:
>Following up on a discussion on this morning's LTAR, just what IS the 
>dividing line between
>an underwriting announcement and an ad?

It helps if you're familiar with underwriting, especially from WBUR (which 
has consistently ridden the line for a decade) and also familiar with 
FCC-speak (which is similar to legal-speak), but there's a good breakdown here:


As is per usual with the FCC, underwriting rules are less about what you 
CAN do but rather more about what you CANNOT do.

Aaron "Bishop" Read             aread@speakeasy.net
FriedBagels Consulting          AOL-IM: readaaron
http://www.friedbagels.com      Boston, MA