Re: Bring Back "Heritage" Calls

["A. Joseph Ross" <lawyer@attorneyross.com>]

On 2 Jun 2003 at 9:55, Aaron Read wrote:

> This actually touches on something that's perplexed me...for the longest
> time WBUR has had the phone number 800-909-9287, which spells "90.9 WBUR"
> and for a long time they always said on the air "800-909-WBUR".   Then
> WRNI was created and, since they were sharing a lot of facilities and
> programming, they stopped saying "WBUR" and just said "9287".   Okay, I
> can buy that.   But now WRNI has largely its own programming and
> facilities...but WBUr hosts still say "9287".   I don't get it...the
> "WBUR" part of the 800 number is a valuable marketing tool, why not use
> it?   Any speculation?

Maybe it's been so long, it's become habit.  And there are probably many people working at 
the station now who don't even realize that "9287" is "WBUR."

-- 
A. Joseph Ross, J.D.                           617.367.0468
 15 Court Square, Suite 210                 lawyer@attorneyross.com
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