Re: Bring Back "Heritage" Calls

["Dan Billings" <billings@suscom-maine.net>]

----- Original Message ----- 
From: "Aaron Read" <aread@speakeasy.net>
To: <boston-radio-interest@bostonradio.org>
Sent: Monday, June 02, 2003 9:55 AM
Subject: Re: Bring Back "Heritage" Calls

> I'm sure Donna will back me up here, but it's also a marketing thing.  WBZ
> has invested a lot of time and money associating the calls "WBZ" with
> "news" in the minds of everyone.

Marketing is why it sometimes makes sense to get rid of heritage call
letters.  If a set of call letters are associated with one type of format
and the station drops that format, it often makes sense to drop those call
letters as well.

-- Dan Billings, Bowdoinham, Maine