Re: Herald article on DJs paid to promote diet product

["Sean Smyth" <ssmyth@suscom.net>]

Dave Faneuf writes:
>> The best way to handle something like this is the way BZ does it when
>> newscasters have to read a live spot,  begin the spot with "The
>> following is a commercial announcement".  IIRC didn't a number of
>> national TV types and other celebs get some heat for doing product
>> endorsements without saying it was a paid announcement,?  I still
>> see those disclaimers on TV now and again when a celeb is pushing a
>> product, mostly insurance for the elderly it seems.

If you recall, shortly after his 'retirement' from ABC, David Brinkley did a
read-over on a spot for ADM(?) talking about world hunger, and there was a
bunch of ruffled feathers over that.