RE: Re: Playlists of Oldies er... Super Hits Stations

[Chuckigo@att.net]

Larry wrote:
>> It's amazing to me how some of my listeners react to the songs that would be 
hard to get on Little Walter.  Particularly the doo-wop songs; since I measure 
my total listeners in tens, two emails for the same song was amazing to me 
("Whoo-Hoo" by the Rock A Teens).  There is an audience for the 60s music and 
the 70s music, which I am discovering is interesting. (snip) <<

i agree that there is an audience for some broader music selections.  our 
Oldies audiences have been getting, for the most part, the same "tested" tunes 
for 15-20 years now.  growth of the library in both directions (breadth within 
a particular year as well as along the timeline) is what's needed to let Oldies 
retain its niche and edge.
  and it's weird that you'd bring up The Rock-A-Teens as i literally just 
played them yesterday (monday, 1/6/03) as our Lost Oldie artist (and yes, it 
was "Woo Hoo").  some of our "Lost Oldies" generate a good amount of feeback, 
both on phones and via email.  and it's usually the emails that generate 
new "challenges" to find other, long-forgotten songs. 
  fortunately we have some "discretionary latitude" in playlist selections at 
Oldies 100.9 in Portland.  Bob Anderson in the morning finds some great stuff 
to augment rock&roll almanac bits as well to accent his morning trivia contest 
(College of Rock&Roll Knowledge).

- -Chuck Igo