Re: Jam'n 94.5 und Die Valkure

[DonKelley@aol.com]

> Hakim Madjid wrote:
 
> I was hoping for a comment or two on 94.5's demographics.
> >
> >But I dare say I can hazard a guess from observing the crowd at the Fleet
> >Center.
> >It was 95% female, and 12-15 years old, it looked to me.
> 
> 
> Not a big surprise.  If you look at Arbitron, their numbers are heavily 
> female, and drop like a cliff 18+.  Rap/hip hop is a VERY teen genre.  I 
> would guess the male equivalent would be WAAF.
 
Jam'n is way bigger than WAAF, even with males. Here are the actual numbers:   

Males 12-17:
Jamn'n  25.3
Kiss  11.0
Hot 97.7  7.8
WAAF 7.1
WZLX  5.2

Females 12-17:
Jam'n  24.0
Kiss  24.0
Hot 97.7  5.7
Star  5.6
Magic  4.6

Move it up to 18-34.....

Men 18-34:
WBCN  11.2
Jam'n  8.9
WAAF  8.1
WEEI  7.5
WZLX  5.5

Women 18-34:
Kiss  11.7
Mix  10.9
Jam'n  102
Magic  8.9
Star  5.6

And to "the demo"... 

Adults 25-54: 
Magic  6.2
WZLX  6.0
Mix  5.6
Kiss  5.3
Oldies  5.0

Jam'n is 12th, WAAF is 17h