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Fwd: Re: Costa/Eagle Flip Flop Trifecta Weekend



 Although my GP and Eye Doctor are in Lawrence, I otherwise
stay out of that city.  But in neighboring parts of Andover and
Methuen, MA and Salem, NH, I observe many vehicles playing
Hispanic "music".  Most of the time, it sounds full like FM, but since there's no Hispanic FM anywhere around here, I suspect that nearly all are playing Cds and cassettes, not any of the AMs.
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--------- Forwarded Message ---------

DATE: Sun, 8 Sep 2002 16:39:22 
From: Dave Faneuf <tklaundry@juno.com>
To: billo@shoreham.net
Cc:gff@attbi.com, ssmyth@suscom.net, boston-radio-interest@bostonradio.org


On Sat, 7 Sep 2002 20:53:59 -0400 "Bill O'Neill" <billo@shoreham.net>
writes:
> Gary F:
> > I heard some time ago......a few months ago.....that WLLH
> > could be had for
> > less than what Mega paid for it.....of course they paid
> > well more than what
> > was considered market value ,....
> 
> IIRC, the price paid was $900K and change by Mega.  Simulcasting
> 1150 was brilliant.  And not dedicating programming to Lawrence area
> Latinos was a truly inspired business decision.

In the 4 years that I've owned the laundromat I have not heard a single
Latino customer pull into the parking lot blaring WLLH or Mega...says
something for their inspired business decision making in Lowell as well. 
When I looked at the WLLH numbers in Arbitron I wonder who they are
because I certainly don't see any evidence of WLLH captivating the
Hispanic market at least among my customers.
df 


--------- End Forwarded Message ---------



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