Re: cross-media advertising

[Dave Faneuf <tklaundry@juno.com>]

On Sat, 07 Sep 2002 20:50:21 -0400 "Aaron 'Bishop' Read"
<aread@speakeasy.net> writes:
> At 05:20 PM 9/7/2002, Dave Faneuf wrote:
> 
> 
> >On Fri, 6 Sep 2002 19:44:33 -0400 EM1 GITCHIER
> ><RGITSCHIER@doyle.navy.mil> writes:
> >
> > > Advertising 1490 WHAV/to be WCCM in the Lowell Sun?! What a 
> waste of
> > > advertising dollars! They would of got more value for that money 
> by
> > > advertising the upcoming spanish programming on AM 800.
> > > Ron Gitschier
> >
> >I'm guessing they had some contractual ad dollars to burn with the 
> Lowell
> >Sun, and as for advertising a swap to 800 for Spanish programming 
> they'd
> >be better off spending that money on Spanish Language weeklys then
> >telling English speaking readers that 800 will become Spanish.
> >df
> 
> 
> Is this terribly different than Fox25 advertising on WBUR?  (Or was 
> it 
> another TV station?  I don't remember but I did hear the spot 
> several times 
> - Dave can you enlighten us? :-)

IIRC Fox had a funder for some specific program or another, I don't
recall what it was.
df