Re: WMVU Adopting WALE Business Model?

[<mlaurence@mindspring.com>]

On Tue, 9 Jul 2002 12:12:44 -0400 JJAndrew <jjandrew@gwi.net> wrote:

> Fitchburg & Pittsfield (which I am familiar with,
> living in the metro west area for 30 years before
> retiring to Maine) is like hundreds of other small
> markets; not only in N.E., but throughout the 
> country; whose base revenue has been dried up by 
> Cable; which offers a competitive a rate card that
> delivers sight and sound for the price of audio 
> alone.

The "sight and sound" is attractive, but what are the ratings for these basic
cable channels?  Many ROS spots on channels like MSNBC or USA have ratings of
far less than 1.0.  Translate that to cable households in Fitchburg, and you
are talking about AQH not in thousands or even hundreds, but dozens.  

Advertisers might not get this right away, because it's powerful stuff to see
their TV commercial right next to some "national network" promo.  As you say,
that is a business fact of life, but with all those cable viewing choices,
viewers are spread very thin.

Mark Laurence
mlaurence@mindspring.com