Re: Ugo San Antonio Obit

["A. Joseph Ross" <lawyer@attorneyross.com>]

On 7 Apr 2002 at 8:06, Dan Strassberg wrote:

> So maybe 93.7 first signed on when it would not have been granted WCCM-FM
> and the owner just used his own initials.

No, WGHJ signed on around 1960 or 1961.  At that point, WBZ-FM, WCOP-FM, WHDH-FM, 
WEEI-FM, etc. were all on the air.  That's why I was curious enough to call the station and 
ask why it wasn't WCCM-FM.  
 
> The use of separate FM calls didn't really take hold again until the 70s,
> when FMs were mandated to program separately from the affiliated AMs.
> Since advertisers no longer got time on the FMs as a "free" bonus with AM
> buys, it became important for the stations to be recognized as separate
> entities in the ratings. If the calls were essentially the same, credit
> for the FM listenership would have gone to the similarly named AM.

I wonder whether that's why WXKS (AM) still has those calls. 

-- 
A. Joseph Ross, J.D.                           617.367.0468
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