Re: BBC on the web

[Sven Franklyn Weil <sven@gordsven.com>]

On Fri, 25 Jan 2002, Larry Weil wrote:

> Of course, it's called advertising.  You guys don't really think 
> these are personal endorsements you're hearing, just because they're 
> read by the host of the program?
> 

I always thought about doing this when/if I ever got an on-air radio job:

I'm using a certain product that the station's not advertising.  I like it
a lot so I decide to ask the maker of the product (say a new soft drink or
a new-fangled good quality radio) if they want to advertise on my program
and my radio station.  And I'd try to get one of the sales people from the
station to do a pitch, if theaker (and prospective client) would agree to
it and if they want, I'd voice the spot.

I always thought this is ethical, because I actually use (and like) the 
product...so I wouldn't mind extolling its virtues to my audience so they 
can go out and buy it and try it.  It's another thing when you just 
endorse something because someone just pays you to do so, and the product 
is absolute garbage that you wouldn't even let your kids use.

Have any real radio announcers done this type of thing?


-- 
Sven Franklyn Weil            "The needs of the many outweigh 
<sven@gordsven.com>                      the needs of the few
<http://www.gordsven.com/sven>                   or the one." 
                                                     -- Surak