Re: Sex in the City WBUR style

["Brian Vita" <brian_vita@cssinc.com>]

I was surprised to hear that Fedex didn't pay a dime for the Tom Hank
informercial of last year "Castaway".  I don't think that there was a single
scene in the movie that the Fedex logo wasn't visible.

Brian T. Vita, President
Cinema Service & Supply, Inc.
75 Walnut St.
Peabody, MA  01960-5626 USA
Sales (800)231-8849/Sales Fax (800)329-2775
Business Ofc +1-978-538-7575/Business Fax +1-978-538-7550
----- Original Message -----
From: "Aaron 'Bishop' Read" <aread@speakeasy.net>
To: <BRI@bostonradio.org>
Sent: Tuesday, January 22, 2002 4:40 PM
Subject: Re: Sex in the City WBUR style


> Doubtful.  There is a whole industry that's sprung up negotiating product
> placement in TV and movies.  We had a demo tape at ITworld showing IDG
> publications placed in various TV shows.  I have to admit it was vastly
> amusing watching Laura San Giacomo reading "CIO" in a subway scene in
"Just
> Shoot Me"....God knows whether Laura would actually understand any of the
> articles, but her character in the show sure as hell wouldn't.
>
> The point is, though, that anytime you see a recognizable brand appear on
> TV or a movie, it is not there by accident or by the actor/actress's own
> decision.  Somebody paid for it to be there (usually TV; brand-owners pay
> for the advertising) or got permission for it (usually movies, producers
> ask permission for the brand to get more realism on the set).
>
> I heard a rumor that Hewlett Packard paid six figures to have their logo
> appear for the split-second you see Agent Smith reaching to get Neo before
> the subway car slams into him in The Matrix (logo was on the far wall as
if
> it were a subway ad).   By the same token, David Fincher (director) had to
> virtually beg Pepsi to loan him a couple of soda machines to use in
various
> scenes of Fight Club (it's mentioned in the director's commentary) since
> they specifically used product placement only in scenes of extreme
mischief
> or violence...since the whole movie is about anti-consumerism.
>
> - Aaron
>
> At 12:43 PM 1/22/2002 -0500, Dave Faneuf wrote:
> >On Tue, 22 Jan 2002 01:33:23 -0500 "Aaron 'Bishop' Read"
> ><aread@speakeasy.net> writes:
> > > There are some BU grads working as producers on that show I believe.
> > > But I'm surprised they'd do that...putting a distinctly Boston
> > advertisement
> > > into a New York-themed show.  Esp. when New York already has a
> > > strong public radio presence.
> > >
> > > I wonder if this is a case of advertising in specific areas.
> >
> >After thinking about the possibilities I recall that Sara Jessica Parker
> >was a guest of Terri Gross on a live taping of Fresh Air on Martha's
> >Vineyard that was sponsored by WBUR.  Perhaps that's where she got the
> >tote bag.
> >df
>
> ______________________________________________
> Aaron "Bishop" Read       aread@speakeasy.net
> Fried Bagels Consulting   www.friedbagels.com
> 12 Walnut St. / Waltham, MA / 02453
>