Re: Let's Talk About Transmitters, part 2

["Joseph Pappalardo" <joepappalardo2001@yahoo.com>]

Reminds me of the Manchester market years ago....

Right after the Spring book (they only had *one* book), all three AM
stations would put an ad in the Manchester Union-Leader claiming to be #1.

Each would print some extrapolation of the Manchester book...showing some
demo/daypart, ect that made them look good....with the  headline "Thanks for
Making us #1!"...or "We're #1 Again!" "#1 in the Morning", etc.

Channel 4 claims to be the #1 newscast in America, etc. (I think technically
this alludes to some journalistic study of standards, etc...that someone did
osomewhere and Ch 4 actually came out on top.)

I think the point was to confuse people...and make some kind of impression
on unwitting people.  I think there are some people who will hear Ch 4's ad
and think they are #1 in the ratings...i.e..the most viewers.

JP


----- Original Message -----
From: "Donna Halper" <dlh@donnahalper.com>
To: <boston-radio-interest@khavrinen.lcs.mit.edu>
Sent: Sunday, July 22, 2001 9:40 PM
Subject: Let's Talk About Transmitters, part 2


> And as for WLAW saying they were the most powerful station in New England,
> it turns out WBZ had beat them to it 7 years earlier-- in the spring of
> 1940, announcing their soon to be operational transmitter in Hull, WBZ
> placed a series of ads in the newspapers announcing that soon they would
> be... yes friends, amazing but true... THE MOST POWERFUL STATION IN NEW
> ENGLAND!!!
>


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