Re: BBC WS stops shortwave broadcasts to US

["A. Joseph Ross" <lawyer@world.std.com>]

On 10 Jun 2001,  Joseph Pappalardo wrote:

> At the same time...While SW may be dying on the vine...."International
> Broadcasting" is not going away......just finding newer distribution
> methods.  I think BBC World Service will keep creating an audio
> product...but will find it much more conducive to send out via internet,
> sattelite, cable, NPR, etc.  (My guess is they have looked at the data and
> found a more responsive audience to these newer distribution avenues than
> they've had with SW b'casting in many recent years.)

I'd be awfully surprised if the BBC didn't reache more people in the 
United States through NPR than they've ever reached through shortwave.
 
> BTW...Is it me, or does listening to the BBC on 'BUR lack the same
> excitement of listening to it bounce across the ocean (imaginary as it might
> be).

Ah, yes.  It's much better to listen to the BBC on a fading signal that 
has a lot of squawks and interference.  A clear FM sound, or even a 
Webcast, less clear and reliable than FM, but superior to shortwave,  just 
don't have that childhood nostalgia factor.


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 A. Joseph Ross, J.D.                        617.367.0468
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