Re: Jackass,Viacom&CBS

["Dan Billings" <dib9@gwi.net>]

Good point.  I've been in radio since 1985 and while I haven't seen an
increase in the amount of commercials run per hour, there has just been a
change in how those spots are run.  While 4 stopsets per hour was not
unusual on music stations in the mid 80's, many stations now run only two
stopsets per hour.  This leads to the commercial sets which never seem to
end, which many not be good for advertisers, but most listeners seem to like
the long music sweeps.

At the station I work for now, we do up to three sets per hour, with no more
than 4 units per set.  Other stations in the building run stopsets with as
many as 6 commercials.

-- Dan Billings, Bowdoinham, Maine


----- Original Message -----
From: "Bill O'Neill" <billo@shoreham.net>
To: <boston-radio-interest@khavrinen.lcs.mit.edu>; "Richard Chonak"
<rac@gabriel.cambridge.ma.us>
Sent: Sunday, June 03, 2001 11:13 AM
Subject: Re: Jackass,Viacom&CBS


> 2-3 in a row was considered the standard, recall that? The former WSSH
> (99.5 Lowell) had the 40" music sweep with never more than three spots
> (units, not minutes) at 35, 46, 51.  WCAP, during the music years,
> never ran more than two units in a row, but spread out the breaks,
> e.g., 15, 23, 29 adjacency, 50, 59 adjacency. (No music sweeps there!)
> I recall WHDH ran a similar clock with an occasional 3-unit set.