Re: Re: WMEX in Foster's

[hopfgapr@sprynet.com]

The only Arbitrons in NH are Portsmouth/Dover/Rochester, where WMEX could conceivably get a rating point or two (they just barely showed at 0.4 in the Fall 2000 ratings), but is too far from the center of the market to be a ratings leader, and WOSQ 96.7 (2.0 in Fall 2000)Rochester plays Olides, and blankets the Seacoast. WODS-Boston was the Seacoast Oldies leader in Fall 2000 at 3.2 (9th Overall)and WROR was ahead of WMEX (as WZEN at the time) at 0.7.

In Manchester, where 106.5 is blocked from being heard by most of the market by 106.3 WHOB and the southern half of the market by 106.7 WMJX, WMEX (then WZEN) did not appear in the Fall 2000 Book. WQLL (96.5 Bedford) rules the Oldies market here with a 4.5 in Fall 2000 (3rd Overall), followed way back by WODS at 1.5, WNNH (99.1 Henniker) at 1.1 and WROR at 0.7.

Arbitron Books will (generally) not be a measure of success for WMEX, and there are plenty of Oldies stations, even competition (104.9 WLKZ-Wolefboro) in the same local area.

-Paul Hopfgarten
-Derry NH


dan.strassberg@att.net wrote:
> Yeah, but is there any Arbitron book in the New 
Hampshire Lakes region? If there isn't, numbers wouldn't 
seem to matter. On the other hand, if there is some 
legitimate way of gauging audience reaction to a new 
format in a market of that size, it might be just the 
place to audition a new format that's under development. 
If the reaction were positive, a few tweaks (voice-
tracking, for instance) could make it ready for a 
somewhat larger market, like, say, Concord, or even 
Manchester.

> Yeah. Gee.  An automated, jockless station that plays a lot of unfamiliar
> songs.  That ought to pull some serious numbers.