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Operation Rainmaker

Interesting comment by former FDA Commissioner David Kessler 
on "The Connection" today.  He says in researching his book he 
uncovered a plan by the tobacco industry that they called "Operation 
Rainmaker" (I don't know why) in which they planned to purchase 
major media outlets in an effort to control the coverage of tobacco 
related stories.  Specifically he named UPI.  Comments?