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Re: WSRO calls valuable?

SRO = Standing-Room Only. Great positioner for a lot of 
formats. Brings to mind a sold-out concert or a good 

I think that, in this case, the calls represented the 
wishful thinking of WSRO's original owners who were 
hoping that all commercial avails in the broadcast day 
would be sold out--a condition known in the biz as SRO. 
(SRO is also usually an indication that the rates are 
too low, or that too many below-rate-card deals were 
cut). In WSRO's case, I doubt whether the SRO situation 
ever occurred, although the station was allegedly quite 
profitable for a few years in the 70s and 80s.

> At 10:24 AM 12/25/00 -0500, Dan Strassberg wrote:
> >[snip]If Langer does move the WMEX calls to 1470, what will happen to the 
> >WSRO calls? Those are _great_ call letters that have got to be worth some 
> >$$$.[snip]
> I'm a little groggy this morning: What makes Langer's WSRO calls so valuable?
> mailto:billpi@ll.mit.edu