Re: Censorship at WTKK

[DonKelley@aol.com]

In a message dated 08/10/2000 6:43:18 AM US Eastern Standard Time, 
brian_vita@cssinc.com writes:

<< >I was inspecting diaries at Arbitron just last
 >week, and it's amazing how often you see someone write down WHDH when 
they're
 >listening to WEEI.
 >EEI, of course, gets the credit
 
 But isn't that more a function of spending forty years of listening to "850 
 WHDH" when it suddenly becomes "850 WEEI"? >>

Absolutely it is.  WHDH, of course, also carried the Red Sox for many years.  
Furthermore, dial position, not call letters, is the most common entry used 
by diarykeepers these days.  In the case of WROR 105.7 there is a greater 
chance of someone writing down WKLB or WCLB or WVBF and meaning WROR because 
the frequency has remained the same, as has the Loren & Wally morning show.  
In another case, we have found practically no diarykeeper confusion between 
today's WROR 105.7 and the old WROR 98.5 because people follow the frequency.