[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]

Re: My live programming cuts at WSMN

At 12:59 PM 4/14/00 -0700, John Bolduc wrote:
>The (at one time) 6:00 AM to midnight local
>programming is now down to local programming at:
>6:00 - 9:00 AM
>2:00 - 4:00 PM
>9:00 - 11:00 PM
>Oh well, so much for support your "local station"!

Realistically, how long did anyone really expect that to last?  Talk
programming is expensive to produce, and judging by their spot load the
station must be a pretty heavy drain on the paper's revenue.  Offhand, I
can't think of a single talk station in a market that size (pretty much
restricted to Nashua and points east...their signal is not that great in
Manchester) that's live more than a few hours a day.  Even WGIR, with the
deep pockets of AMFM behind it isn't live more than a few hours a day.  How
can a station with almost no revenue, very few listeners, and not much
heritage succeed under those circumstances?  Gotta give them a B+ for
effort, but it was an uphill battle right from the start.