WVVE

["Rowe, Paul, HRBEF" <prowe@att.com>]

So far, there haven't been any changes to the WVVE website regarding the
impending flip to "Mass Appeal Rock".  As far as competing w/WHJY, I don't
think the station could really take a bite out of HJY's ratings.  According
to the latest Providence Arb's in R&R, HJY has a 7.2 w/a Rock format as
opposed to Classic Rocker WWRX w/a 2.6.  WVVE doesn't even show up in the
Providence book.  As far as New London is concerned, WRX shows a 7.0
compared to WVVE's 3.3 w/their current oldies format.  HJY doesn't even show
up in the New London book for some reason, but it may be because WRX is in
Westerly, much closer to New London.  IMHO, WVVE could be going head to head
w/WRX.  Some New London rock radio listeners could switch from WRX.  The
oldies listeners would now have to go to Big D103/WDRC-FM/Hartford or an
oldies outlet on Long Island.  Besides, WVVE is a New London area radio
station, w/a lot less power (correct me if I'm wrong, I tried to find out,
but they're probably 3K compared to WRX & HJY @50K).

Thanks!
Paul